Brutal. Beautiful. Wearable.
Trademarked truths on tees, designed by a family that has lived every word.
Shop the CollectionStatement Tees, Made to Be Lived In
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Brutal, meet beautiful.
Brutalful Apparel is one third of Brutalful Enterprises, alongside Brutalful Legal Consulting and Brutalful Business Coaching. This part of the family is owned by Garrett and his three kids, together designing and selling t-shirts and apparel.
Brutalful is a phrase we trademarked. A combination of brutal and beautiful, it points to both sides of life. We cannot have one without the other, so we choose to love both.
Garrett Wilkes.
Garrett Wilkes is an experienced legal consultant, entrepreneur, father, and the visionary founder behind Brutalful Apparel, an apparel brand dedicated to the raw, unfiltered human experience.
With over 18 years of experience in the legal, corporate, and international landscape, Garrett has spent his career mastering the art of resilience, pivot, and growth. His background in international law, immigration law, and business law, combined with every challenge, setback, and adversity he has faced, laid the foundation for his entrepreneurial journey. Garrett and his family have had their fair share of Brutalful moments.
Together with his kids, Garrett launched Brutalful on a core truth: you cannot experience the beautiful in life without navigating the brutal. The brand is a daily reminder to keep moving forward, extract inspiration from every obstacle, and relentlessly pursue the best version of yourself.
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Words we live by.
You cannot experience the beautiful in life without navigating the brutal. Love both.
The Brutalful Promise
How we do anything is how we do everything. One area affects them all.
Daily Reminder
Pollen, not poison. We attract with kindness, love, charity, and acceptance.
Our Way
Frequently asked.
A few of the questions we hear most. Reach out anytime if yours is not here.
Our tees are a unisex fit, true to size. If you like a relaxed feel, order your normal size. If you prefer a tailored look, go one size down.
Orders ship within 3 to 5 business days from Arizona. You will receive tracking by email the moment your order is on its way.
Unworn items with tags can be returned within 14 days of delivery for a full refund or exchange. Reach out and we will make it right.
100% premium ring-spun cotton, pre-shrunk and built to hold up wash after wash. Every graphic is screen printed for a durable finish.
Yes. Send a note through the contact form with your idea, quantity, and timeline. We love collaborating on custom Brutalful drops.
Write to Brutalful.
Every message is read and answered personally. Ask about a design, request a custom drop, or just say hi.
Start a conversation.
Open a short form and the Brutalful team will reply within a day or two.